Challenge

Miami University has started a farm to provide local, organic, sustainable produce to the campus and surrounding Oxford Community. Eventually, the farm will grow to include a student living learning community, farmer’s market, and museum. In an interdisciplinary team, the farm and campus were to be designed from the ground up. This included but was not limited to branding, environmental design, web design, print design, and packaging.

Solution

This project was produced in collaboration with Alana Carson (Interior Design), Becca Hughes (Interior Design), Sarah Jamieson (Architecture), Cecillia Minniear (Graphic Design), and Taylor Spaeth (Architecture). We spent nine weeks concepting, designing, and executing a farm that we truly believe embodies everything that the Miami Institute for Food stands for and believes in. The logo is based in the connection between the mind, spirit, and land.