JPA was seeking to refresh their brand and re-frame it as a more inclusive family resource. They also restructured their programs and offerings, which required new branding to help the new structure make sense to new and returning clients.


We leveraged existing brand equities like the typography and color palette to create a simple but effective update to the logo. The existing shield logo was reshaped into a more welcoming, friendly open circle. We expanded upon the current visual language to create individual logos for the new programs being offered. We carried this refreshed feel over to print materials as well.