Tone challenged us to create packaging that captured the essence of an evening out in Miami, Florida and the good vibes at a Music Festival for their Scent Destinations line.


Starting with the given architecture of all Tone body wash bottles, we created an illustration that emphasized the burst of fragrance that Tone is known for. The lush leaves, flowers, and bright lights all speak to the name of the fragrance, Miami Glow Up. The Festival Feels design focuses less on scent and more on the laid back, bohemian fashion common at music festivals. The string lights, warm colors, and ferris wheel are indicative of the overall atmosphere of a festival.