Juvenile Protective Association

Challenge

JPA was seeking to refresh their brand and re-frame it as a more inclusive family resource. They also restructured their programs and offerings, which required new branding to help the new structure make sense to new and returning clients.

Solution

We leveraged existing brand equities like the typography and color palette to create a simple but effective update to the logo. The existing shield logo was reshaped into a more welcoming, friendly open circle. We expanded upon the current visual language to create individual logos for the new programs being offered. We carried this refreshed feel over to print materials as well.

Chicago History Museum

Challenge

Using an existing museum, create a flexible brand system. Create a kit of parts for generating a visual brand/identity for a company/organization. The goal is to design a system that is capable of generating an open ended set of variations rather than a fixed solution.

Solution

The Chicago History Museum’s brand is inspired by the Chicago Flag and the famous architecture of the city. The bold, six point star alludes to the significance and history of our beloved city.  The heavy use of photography and flexibility of the star and work mark represent the multitude of stories that the museum shares. The solid, geometric typeface is a nod to the city’s more modern side.

Institute For Food

Challenge

Miami University has started a farm to provide local, organic, sustainable produce to the campus and surrounding Oxford Community. Eventually, the farm will grow to include a student living learning community, farmer’s market, and museum. In an interdisciplinary team, the farm and campus were to be designed from the ground up. This included but was not limited to branding, environmental design, web design, print design, and packaging.

Solution

This project was produced in collaboration with Alana Carson (Interior Design), Becca Hughes (Interior Design), Sarah Jamieson (Architecture), Cecillia Minniear (Graphic Design), and Taylor Spaeth (Architecture). We spent nine weeks concepting, designing, and executing a farm that we truly believe embodies everything that the Miami Institute for Food stands for and believes in. The logo is based in the connection between the mind, spirit, and land.

Nutella Redesign

Challenge

Redesign the Nutella brand to be more reflective of the brand’s current proposition, that now includes a new peanut butter product offering. This project focused on the consumer market in Germany. Each student was assigned to a concept bucket to work from.

Solution

The Nutella logo is re-imaginged as hand-lettering in the hazelnut and peanut butter spreads, based on the concept of it being “irresistibly Yummy”. It gets its curved shape from the smile it brings to whoever eats it. In order to advertising the new peanut butter version, classic Nutella is shown mixed with peanut butter to emphasize that they are “Better together”.

McGuffin Garment Gizmo

Challenge

As the Intern at McGuffin Creative Group, I was challenged to design a direct mailer for all of their clients. Each year, McGuffin gives away t-shirts to it’s clients as a thank you. The shirts are based on a theme selected at random from the dictionary.

Solution

The McGuffin Garment Gizmo is based on vintage Volvelles. Their classic mid century design  had a hefty influence on this letterpress printed piece. It allows the user to select which of three shirt designs they should order based on their interests.

Boonecrumbs

Challenge

Design the user interface for a smartphone app that extends the People Driven Design project solution developed by another student earlier this semester. Over the course of the project, move from mapping experiences and determining features to the development of a working prototype in InVision that shows how the app would operate when fully developed.

Solution

Inspired by Daniel Boone’s explorations, the reverse GPS style app lays a trail of digital ‘breadcrumbs” for the user while hiking in the mountains. The app provides useful information for the everyday hiker, including weather reports, distance tracking, and more. The app allows users to communicate with others on the trail through chats and to drop pins alerting other hikers to points of interest and hazards.

The Baking Dress

Challenge

Research a randomly assigned, made-up individual to determine their likes, challenges, and needs. The goal is to design something for this person in order to positively impact their life. The final product must make sense for the time period and location of the assigned individual.

Solution

Prudence is a 33 year old woman living in Philadelphia, Pennsylvania in 1865. As a middle-class woman with a passion for baking, she needs affordable, easy to clean dresses that she can wear while baking. The Baking Dress, made of groundbreakingly lightweight and easy to clean material fulfills this need while looking fashionable.