Persil ProClean

Challenge

Persil came to us looking to refresh their baseline Persil ProClean Deep Clean Pro10 laundry detergent for 2019. Persil ProClean is a midrange laundry detergent that is relatively new to the North American market. The goal was to maintain established brand equities while achieving a quicker read on shelf.

Solution

We used established brand equities, like the large white circle, burst of light and bubbles, color palette, and holographic foil to continue building brand recognition for Persil at shelf. The sub brand and reason to believe were simplified and given a bolder, cleaner look. This enhanced readability and understanding of the product and what it offers.

Persil ProClean Before
After
Full Persil Line Up

Tone Body Wash Scent Destinations

Challenge

Tone challenged us to create packaging that captured the essence of an evening out in Miami, Florida and the good vibes at a Music Festival for their Scent Destinations line.

Solution

Starting with the given architecture of all Tone body wash bottles, we created an illustration that emphasized the burst of fragrance that Tone is known for. The lush leaves, flowers, and bright lights all speak to the name of the fragrance, Miami Glow Up. The Festival Feels design focuses less on scent and more on the laid back, bohemian fashion common at music festivals. The string lights, warm colors, and ferris wheel are indicative of the overall atmosphere of a festival.

Institute For Food

Challenge

Miami University has started a farm to provide local, organic, sustainable produce to the campus and surrounding Oxford Community. Eventually, the farm will grow to include a student living learning community, farmer’s market, and museum. In an interdisciplinary team, the farm and campus were to be designed from the ground up. This included but was not limited to branding, environmental design, web design, print design, and packaging.

Solution

This project was produced in collaboration with Alana Carson (Interior Design), Becca Hughes (Interior Design), Sarah Jamieson (Architecture), Cecillia Minniear (Graphic Design), and Taylor Spaeth (Architecture). We spent nine weeks concepting, designing, and executing a farm that we truly believe embodies everything that the Miami Institute for Food stands for and believes in. The logo is based in the connection between the mind, spirit, and land.

Nutella Redesign

Challenge

Redesign the Nutella brand to be more reflective of the brand’s current proposition, that now includes a new peanut butter product offering. This project focused on the consumer market in Germany. Each student was assigned to a concept bucket to work from.

Solution

The Nutella logo is re-imaginged as hand-lettering in the hazelnut and peanut butter spreads, based on the concept of it being “irresistibly Yummy”. It gets its curved shape from the smile it brings to whoever eats it. In order to advertising the new peanut butter version, classic Nutella is shown mixed with peanut butter to emphasize that they are “Better together”.

The Baking Dress

Challenge

Research a randomly assigned, made-up individual to determine their likes, challenges, and needs. The goal is to design something for this person in order to positively impact their life. The final product must make sense for the time period and location of the assigned individual.

Solution

Prudence is a 33 year old woman living in Philadelphia, Pennsylvania in 1865. As a middle-class woman with a passion for baking, she needs affordable, easy to clean dresses that she can wear while baking. The Baking Dress, made of groundbreakingly lightweight and easy to clean material fulfills this need while looking fashionable.