Juvenile Protective Association

Challenge

JPA was seeking to refresh their brand and re-frame it as a more inclusive family resource. They also restructured their programs and offerings, which required new branding to help the new structure make sense to new and returning clients.

Solution

We leveraged existing brand equities like the typography and color palette to create a simple but effective update to the logo. The existing shield logo was reshaped into a more welcoming, friendly open circle. We expanded upon the current visual language to create individual logos for the new programs being offered. We carried this refreshed feel over to print materials as well.

Chicago History Museum

Challenge

Using an existing museum, create a flexible brand system. Create a kit of parts for generating a visual brand/identity for a company/organization. The goal is to design a system that is capable of generating an open ended set of variations rather than a fixed solution.

Solution

The Chicago History Museum’s brand is inspired by the Chicago Flag and the famous architecture of the city. The bold, six point star alludes to the significance and history of our beloved city.  The heavy use of photography and flexibility of the star and work mark represent the multitude of stories that the museum shares. The solid, geometric typeface is a nod to the city’s more modern side.

Adventures in Introverting

Challenge

High School is designed for extroverts. Classrooms are often set up in a way the encourages collaboration between classmates, participation is expected, and often only the loud students are considered successful, regardless of their academic success. I set out to design a solution that would help high school students navigate a world designed for extroverts, while seeing their personality as a strength.

Solution

Adventures in Introverting is a chose your own adventure style book that helps high school students learn how to navigate our extroverted world. It offers tips and tricks focused on the areas of communication, perceived classroom success, and perceived social success.

Mental Health Awareness

Challenge

After researching social issues on Miami’s campus, develop a trio of infographic posters to draw attention to the chosen social issue. Color palette was limited to two Pantone colors plus their tints and shades.

Solution

After researching social issues on Miami’s campus, develop a trio of infographic posters to draw attention to the chosen social issue. Color palette was limited to two Pantone colors plus their tints and shades.

Caslon

Challenge

Research the history of a typeface and build a book referencing its unique style and traditional uses.

Solution

Based on the beautiful typeface Caslon, this book explores the long-winded history of Caslon and it’s various updates. This design makes full use of Caslon’s extensive set of ornaments while bringing in modern design elements.

McGuffin Garment Gizmo

Challenge

As the Intern at McGuffin Creative Group, I was challenged to design a direct mailer for all of their clients. Each year, McGuffin gives away t-shirts to it’s clients as a thank you. The shirts are based on a theme selected at random from the dictionary.

Solution

The McGuffin Garment Gizmo is based on vintage Volvelles. Their classic mid century design  had a hefty influence on this letterpress printed piece. It allows the user to select which of three shirt designs they should order based on their interests.

The Baking Dress

Challenge

Research a randomly assigned, made-up individual to determine their likes, challenges, and needs. The goal is to design something for this person in order to positively impact their life. The final product must make sense for the time period and location of the assigned individual.

Solution

Prudence is a 33 year old woman living in Philadelphia, Pennsylvania in 1865. As a middle-class woman with a passion for baking, she needs affordable, easy to clean dresses that she can wear while baking. The Baking Dress, made of groundbreakingly lightweight and easy to clean material fulfills this need while looking fashionable.